What to do with Unengaged Subscribers
Carolina wrens, like the one pictured above, spend most of their time poking around quietly in the underbrush, easy to overlook. Then, when they’re good and ready, they sing louder than birds twice their size.
I think a lot of your email subscribers are like that.
It’s why I think you should stop cleaning your email list of “unengaged” subscribers.
That might be a bit of a hot take for some folks, but it comes from a key idea in my book, The Welcoming Nonprofit:
“We don’t get to decide who belongs; they do.”
You can read the thinking behind it in my latest piece for philanthropy.org:
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